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The Program - Day 1 of 2
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07:45 AM - 9:30 AM – Registration and Breakfast
08:30 AM - 9:15 AM – Breakfast Keynote: How To Become a Brand Ambassador, Make Money, and Become a Better Blogger with Dino Dogan, Founder of Triberr

In the last 6 months, Dino Dogan has hired more than 1000 bloggers to become paid representatives for some of the biggest brands in the world.  You might think that you need an insane amount of traffic, a ton of social media followers, or mad luck, to be selected to work with brands like TOMS Shoes, Godiva, Kimberly-Clark, Almay, etc.  Traffic, followers, and luck, are nice, but not required. 

What IS required is creative talent. The ability to write compelling content. And most of all, your willingness to work collaboratively with other bloggers to deliver the best possible campaign you can.  But most importantly, you have to get past guys like Dino. In this session, you will learn exactly how to present yourself so that you too can finally make a living blogging.

09:15 AM - 10:00 AM – How to Get on PR Companies’ Radar by Lisa Pedersen

No matter if you’re a new blogger or a veteran, it’s important to get on PR companies’ radar to increase your opportunities.  Blogs that are fabulous get noticed, so make sure your blog is the best it can be. In this session, you will find out ways to get your foot in the door, how to show companies you are a serious blogger, increase your blog’s visual appeal and tips for preparing an awesome media kit.

10:00 AM - 10:30 AM – Break and Networking with Exhibitors
10:30 AM - 11:15 AM – Parenting – Animated with JC Little

JC is a mom. Of three teenagers. She knows.

JC Little of The Animated Woman reads a series of amusing and poignant illustrated mostly true parenting stories which have appeared on her blog. The emotional thread running through each story is identified and explored through some of the comments left by readers.  Genuine emotional communication is a way to seek common ground with others – respectfully engaging people through empathy is humanizing. The takeaway from this entertaining and thought-provoking session is that an emotional connection brings us together with others and adds value and meaningfulness to our lives.

The lecture is presented in a series of illustrated stories and animated video, seamlessly woven together.

12:15 PM - 1:00 PM – Lunch Keynote: Being a Brand Guardian with Lauren Moir, Vice-President of Marketing, Giant Tiger Stores Limited

Lauren will talk about managing the relationship between retailers, marketers & bloggers and the importance of brand guardianship. She is a much sought after keynote speaker and is a creative visionary, an exceptional speaker, and advocate of new media, content strategy and creative approaches to brand awareness and advocacy. Having worked in various roles in Marketing including National Director, Brand Strategy, Marketing & Creative at Transcontinental and Divisional Vice-President Brand, Advertising and Creative at Sears Canada and now Vice President Marketing at Giant Tiger Stores Limited, Lauren offers a unique and easy to understand address from the perspective of the retailer.

Using her down to earth presentation style Lauren will cover the changing landscape of Canadian retail and how bloggers can work with and navigate it. Having brought many organizations to the online marketing world Lauren is phenomenal at understanding the changing online landscape and how to stand out from the competition.  Lauren is a leader who brings a fresh outlook and interesting spin to the creative and interactive side of marketing.

01:00 PM - 1:30 PM – Networking with Exhibitors
01:30 PM - 2:15 PM – Getting Organized In the Home & Office –There is More to it Than Just Pretty Boxes with Karyn Beacock, Founder and Owner of Spiral Into Control Professional Services

In this seminar you will develop an understanding of what clutter is and how to avoid letting it take over your life once and for all. Learn the basic principles of organizing; what it means to be organized, the benefits of being organized and how to overcome the obstacles that get in your way of being organized. We will discuss favourite products, tips and tricks that act as great organizing solutions for your home, office & life.

03:00 PM - 3:30 PM – Break and Networking with Exhibitors
03:30 PM - 4:15 PM – From Munsch to Metrics: How Children’s Literature Can Help You Write for an Adult Audience with Chelsea Edgell

Parents care a lot about what their children are reading. But did you know that there is a lot to learn from your kids’ favourite reading material — whether it’s Robert Munsch or Seventeen Magazine — that can help you unlock your own creative skills? Come play with your writing style in this interactive session.

04:15 PM - 5:00 PM – Crafting Creativity – Implementing Creativity in Your Parenting, Blogs and Social Strategies with Chris Read and Mike Reynolds

We all have creative minds but it is how we put our thoughts into action that determines our level of satisfaction with them. In this session, Chris Read and Mike Reynolds will take a look at different ways to be creative with your blogs, your social media strategy and also in the way you are parenting.

05:00 PM Closing Remarks


02:15 PM - 3:00 PM – The New Art of Storytelling – Creating Compelling Content and Engaging A Community on Social Media by Vanessa Chiasson

Buying followers – purchasing ads – gaming the social media system: there are tons of articles on how you can increase your audience with a few simple clicks and, of course, just a few dollars. But a successful social media platform is not built on clicks and bucks – it’s built with compelling stories, engaged audiences, and lots of hard work.  

This presentation will help the audience craft creative, compelling, memorable, and meaningful content and build a loyal, engaged social media membership – without tacky tricks or sleazy selling techniques. 

This presentation will detail: 

  •  Current trends in social media -where is it going, what’s changing, and what does it mean for a blogger? 
  • Making sense of all the hard work: aka how to create a social media calendar and track your work 
  • Creating social media content – how to tell a story in 140 characters and make any post memorable. 
  • Engaging your audience – building a loyal community that comes back for me and inspires YOU with their interactions 
  • Keeping the balance – preventing problems, knowing where “the line” is, and keeping sane in a fast moving world.
11:15 AM - 12 PM – #NoMoreBullies by Stu Schwartz “Stuntman Stu” MAJIC 100 Morning Show Host and Ottawa Senators PA Announcer

Stuntman Stu started the #NoMoreBullies campaign 3 years ago on Twitter and will discuss the success of the program, how the online world made it popular and how more people can get involved.

Speaker Lineup
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Lisa Bishop-Spencer

Chicken Farmers of Canada

Lisa is the Manager of Communications at Chicken Farmers of Canada, where she heads up the ...
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Angèle Lafond

Shoebox Be Gone

As the leading expert in social media and taxes Angèle is an award winning accountant and ...
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Elaine Lindsay

TROOL Social

Elaine Lindsay, Speaker ♦ Trainer ♦ Social Media Marketing Consultant ♦ Certified ...
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Rebecca Stanisic

A Little Bit of Momsense

Rebecca Stanisic has been blogging about family, community, recipes, Ottawa, and loving ...
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Stu Schwartz

Stu Schwartz

Stu started doing stunts for a local rock station in the 90′s. Hear him weekday ...
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Sharon Vinderine


Sharon Vinderine is the Founder of Parent Tested Parent Approved (PTPA), where over ...
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Mike Reynolds and Chris Read

Puzzling Post Dad & Canadian Dad

Mike is an Ottawa born-and-raised husband and father of two. He’s mildly obsessed with ...
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Vanessa Chiasson

TurnipSeed Travel

Vanessa Chiasson is an Ottawa based social media consultant and freelance writer. Her ...
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Stacey Martin and Julie Elsdon-Height

Sober Julie and This Lil Piglet

Stacey Martin is a mom to 5, Stacey humorously writes about going from a City Mom to ...
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Alain Jean-Baptiste & Ian Renaud

Intuitive Strategist, Medium and Licensed NLP Trainer

Alain Jean-Baptiste Alain is an Intuitive Strategies, Medium and NLP Trainer who for ...
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Lauren Moir

Vice-President of Marketing, Giant Tiger Stores Limited

Lauren is a much sought after keynote speaker. Lauren is a creative visionary and an ...
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Dino Dogan

Founder of Triberr

Dino is the Founder of Triberr, the Social Network for bloggers that sends over 2 million ...
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Richard Martin
Richard Martin is an online entrepreneur. He founded a site that provides health services ...
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Perry Monaco


What’s in a number? Perry Monaco was one of the first 4.5 million members of LinkedIn ...
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Karyn Beacock

Spiral Into Control

Karyn Beacock, founder and owner of Spiral Into Control Professional Services, has always ...
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JC Little

The Animated Woman

Montreal-based JC Little is an award-winning story artist and animation director, with a ...
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Lisa Pedersen

Fab Frugal Mama

Lisa is a wife, mother, business owner and blogger. She started her blog, Fab Frugal Mama, ...
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Chelsea Edgell

The Snarky Optimist

Chelsea Edgell is a writer and editor who has put her background as a snooty English ...
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