4 Reasons You Need Keywords in Your Blog Posts

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4 Reasons You Need Keywords in Your Blog Posts

Are you looking for ways to direct more traffic to your blog? Do you have great content but you’re just not getting as many visitors as you expected? Maybe it’s time to review your SEO tactics. All good search engine optimization or SEO tactics include keywords and keyword phrases. Are you using them in your blog posts? If not, that could be the problem.

Here are four reasons you need keywords in your blog posts:

  1. Without them, people can’t find you. Unless you tell them about your blog or they just happen to click on a link leading to it, they won’t even know it exists.
  2. Search engines use keywords to locate information relevant to searches. The more your blog shows up, the more it appears that you have good, quality content worth sharing. As a result, your site moves higher in rank and you get even more exposure.
  3. Strategically placing the main keyword in the title of your posts will help make your content more relevant to search engines. This also helps to move you up in ranks and increases exposure.
  4. Keywords or phrases describe what your post is about. The people that search these keywords have a real interest in the information you provide. Therefore, they are more inclined to stick around to learn more about you.

If you’re using keywords but still having problems increasing traffic to your blog, make sure you’re using them correctly. Perhaps they’re not specific enough, you’re using too many of them or maybe they’re not relevant to your particular niche. Is it time to update your keywords to improve the SEO for your blog?

Do you have any useful tips? Please share with your fellow bloggers as we would love to hear them. Please write them in the comment below.

See you on April 22d-23rd at the 2017 BConnected Conference in Toronto!