Currently Susan is Senior Vice President of Influencer Marketing at SheKnows Media. In this role, she leads the company’s influencer marketing practice and the teams responsible for delivering the social marketing products and programs that engage consumers and deliver results.
Previously, she was SheKnows’ SVP of Integrated Marketing, a role she assumed subsequent to SheKnows’ acquisition of BlogHer in November 2014. Susan joined BlogHer Inc. in 2010; prior to that, she was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
Susan also has held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). She also writes a personal blog, Snapshot Chronicles (snapshotchronicles.com). Her first book, Professional Blogging For Dummies (Wiley), was published in July 2010.
Susan speaks regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. She is a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.