Influencer marketing is at an inflection point. No longer the newest thing, it is now a regular part of the marketing mix, and subject to the same requirements as any other marketing tactic — including rigorous KPIs and exacting measurement. Scale and reach have become as important as whether the influencer loves the brand.
But that does not mean that influencers of all sizes do not have a role to play in this changing ecosystem. In fact, influencer opportunities are coalescing around three types of opportunities — scale promotion, content creation, and celebrity-level endorsement.
In my session, I’ll share how influencers can best position to take advantage of these opportunities.