In today’s rapidly changing communication landscape, it is becoming a bigger challenge to reach and influence consumers. More educated in their purchasing choices, consumers are increasingly looking to digital influencers and influential bloggers before making buying decisions.
This panel, designed specifically with brands and marketers in mind, will show you how to access these gatekeepers to your audience and maximize the unique opportunities of this effective marketing tool.
Learn how to develop a business model for working with bloggers and why you need a social scorecard for your brand. You will be able to facilitate smart conversations and build powerful relationships with the influencers who can reach your target audience, so that you can create buzz for your brand.