3 Reasons You Really Need a Blogging Strategy

3 Reasons You Really Need a Blogging Strategy

Whether your blog is new or has been around a while, there is no better time than now to create your blogging strategy. In fact, if you don’t already have one, the time is definitely now when it comes to creating your strategy. Let’s look at why.

Here are three reasons you really need a blogging strategy:

  1. To help people find you – When you have a solid blogging strategy, it will help you pinpoint your target audience. Then you can create posts that will attract those people to you. You will be helping the people you want to read to find you.
  2. To outline what you will do – Your blogging strategy is an important and useful way to outline what you do and highlight when you will post, what you will post, and how you will get your topics out there to your readers. It’s a game plan, so to speak, for everything that you will do on your blog.
  3. Determine your purpose – To have a successful blog, it’s important that you know your purpose. Why are you here? How are you different? What do you provide for the reader? Your blogging strategy helps you determine your purpose and narrow your focus.

Now that you know these three reasons you really need a blogging strategy, there’s nothing left to do but get started creating yours today.

Do you have any useful tips with your fellow bloggers as we would love to hear them. Please write them in the comment below.

See you on April 22d-23rd at the 2017 BConnected Conference in Toronto!